ART 256 Commercial & Industrial Scriptwriting

Develops skills in writing for motion media. Emphasis is on the dual-column script as a standard format for scripts used in the advertising and communication fields. Students examine the co-relationship of images and text, conceive of and write a treatment, generate a storyboard, practice writing commercial scripts for radio, TV commercials, PSAs or industrial communication that will fulfill client objectives and direct production teams. 

Credits

3 credits

Prerequisite

A grade of C or better in ENG 152 or equivalent

SEE Certification

WI

Offered

Spring (offered as needed)