MKT 430 Marketing Capstone Seminar

Provides the platform to develop, implement, and evaluate digital marketing strategy based on client goals. Students will conduct research, strategic analysis, and assessment of client constraints. Students will gather real-time understanding about customers as they interact with a brand through social media content, digital advertising, and the organization’s website. This course will challenge students to apply their knowledge, skills, and abilities from previous courses in the major to develop a comprehensive digital marketing project for a real business. Students will also develop a hands-on understanding of many common social and digital media tools.


3 credits


A grade of "C" or better in MKT 301, MKT 305, MKT 336 and MKT 400


Fall and Spring