MKT 301 Applied Marketing Analytics
Discovers how applied marketing analytics is used to support business decisions, solve problems and add value to a business. Students will learn the basic concepts, tools and techniques of applied marketing analytics and data mining, formulate evidence-based decisions and solutions to business problems, and communicate their findings and recommendations in a form of effective marketing reports and presentations. Emphasis on building, interpreting, and applying statistical and algebraic linear decision models using Excel and other business software.
Cross Listed Courses
MGT 300
Offered
Fall