MKT 320 Advanced Digital Marketing

Examines social media marketing applications and their ability to drive awareness, retention, and brand loyalty for business. Students will focus on social media marketing as it relates to other marketing strategies to assess social media metrics, gain consumer insights, and support specific business/marketing goals. Topics covered include the rules of engagement for social media, zones of social media, online advertising, and reputation management.


3 credits


A grade of C or better in MKT 208 and MKT 311


Fall or Spring