MKT 210 Strategic Marketing Communication
Prepares students to be effective marketing communicators in the increasingly digital environment. The course provides a review of the fundamental skills that constitute the basis for proficient writing in the professional marketing communication environment. Students will develop a framework for the creation of professional written pieces through lectures about the craft of writing for a targeted marketing audience, practice in the writing and revision of specific marketing assignments, and continuous peer and faculty feedback.
Prerequisite
A grade of C or better in
ENG 152 or in
ENG 153, or equivalent
SEE Certification
Writing Intensive
Offered
Spring