MKT 301 Applied Marketing Analytics

Discovers how applied marketing analytics is used to support business decisions, solve problems and add value to a business. Students will learn the basic concepts, tools and techniques of applied marketing analytics and data mining, formulate evidence-based decisions and solutions to business problems, and communicate their findings and recommendations in a form of effective marketing reports and presentations. Emphasis on building, interpreting, and applying statistical and algebraic linear decision models using Excel and other business software.


3 credits

Cross Listed Courses

MGT 300


A grade of C or better in IS 135; MATH 136 or MATH 312; ACC 141, and EC 202