MKT 206 Principles of Marketing

Examines the relationship between an organization and the market for its goods and services. Topics covered include the marketing concept, marketing planning, consumer behavior, research, product development, and the marketing mix. Social, ethical, and international aspects of marketing are emphasized.


3 credits


A grade of C or better in ENG 150, ENG 151, or ENG 153 or equivalent (may be taken concurrently)


Fall and Spring