Department Chair: Zamira S. Simkins, Ph.D.
Description
The marketing major is a program of study using the fundamentals of business and the principles of marketing to learn how to effectively compete for customers and clients through a strong presence on traditional and emerging digital communication channels. The degree will provide the graduate with a sophisticated set of strategic skills along with business and marketing acumen needed to identify, engage, and continue relationships with customers using both traditional and digital media. The graduate will be prepared to become a leader in the increasingly shifting marketing environment at the local, regional, and international market levels.
Objectives
Upon completion of the Bachelor of Science in Marketing, graduates will be able to:
- Apply the essential elements and theories of marketing to the business environment.
- Develop and/or implement professional marketing strategies and programs using professional terminology and techniques.
- Interpret the current state and future marketing possibilities as they relate to a specific organization.
- Evaluate the significance of global markets and marketing processes in the development and application of media plans.
- Assess organizational marketing strategies as an integrated business planning system.
Policies
Students must earn a minimum GPA of 2.50 in the major. The lowest acceptable grade is a "C" in all courses listed in the catalog under "Program Requirements" for the major, including both courses in the major and SEE courses required by the major. No student, regardless of major, will be permitted to advance to the next course without earning a grade of "C" or better in the prerequisite course(s). When a grade below "C" is earned in a major course, the student must repeat that course.
A course may be repeated once without special permission. Marketing majors must apply in writing to the Dean of the School of Business and Leadership requesting permission to take a course for a third time. Those who do not successfully complete a major course with a grade of “C” or better after three attempts will not be allowed to continue in the marketing program.
Requirements
The courses listed below are required for the completion of the bachelor's degree in marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).
Specific pre- and co-requisites for each course are listed in the course descriptions.
Major Requirements:
| FYS 100 | First Year Seminar | 1 credit |
| ACC 140 | Financial Accounting | 3 credits |
| ACC 141 | Managerial Accounting | 3 credits |
| EC 201 | Principles of Macroeconomics | 3 credits |
| EC 202 | Principles of Microeconomics | 3 credits |
| IS 135 | MS Office Applications | 3 credits |
| IS 201 | Management Information Systems | 3 credits |
| IS 320 | Human-Computer Interaction | 3 credits |
| MATH 136 | Introduction to Statistics | 4 credits |
| MGT 204 | Principles of Management | 3 credits |
| MKT 206 | Principles of Marketing | 3 credits |
| MKT 208 | E-Marketing | 3 credits |
| MKT 210 | Strategic Marketing Communication | 3 credits |
| MKT 300 | Marketing Management | 3 credits |
| MKT 307 | Market Research | 3 credits |
| MKT 311 | Consumer Behavior | 3 credits |
| MKT 320 | Social Media Marketing | 3 credits |
| MKT 325 | International Marketing | 3 credits |
| MKT 336 | Integrated Marketing Communication | 3 credits |
| MKT 417 | Senior Business Internship | 3 - 6 credits |
| MKT 430 | Marketing Capstone Seminar | 3 credits |
Nine credits (three courses) from the following list.
Nine credits (three courses) from the following list. GDES 125, GDES 208, GDES 270, GDES 308, IAD 380, IAD 381, INBUS 201, INBUS 315/MGT 315, INBUS 430, MGT 224, MGT 235, MKT 315, MKT 316, MKT 330, and MKT 410.
Suggested Course Sequence
2019-2020 Marketing SCS
Minor in Marketing
A discipline minor in marketing is available. Please see an academic advisor for more information. General guidelines regarding discipline minors can be found in the Minors section of the catalog.
Course Descriptions
See Marketing Course Descriptions