MKT 400 Marketing Management

Discovers how applied marketing analytics is used to support business decisions, solve problems and add value to a business. Students will learn the basic concepts, tools and techniques of applied marketing analytics and data mining, formulate evidence-based decisions and solutions to business problems, and communicate their findings and recommendations in a form of effective marketing reports and presentations. Emphasis on building, interpreting, and applying statistical and algebraic linear decision models using Excel and other business software.

Credits

3 credits

Prerequisite

A C or better in ACC 141, EC 202, MKT 206, and MKT 301.

Corequisite

EC 202

Offered

Fall or Spring