MKT 336 Integrated Marketing Communication

Examines the social and economic roles, principles, and applications of all forms of promotional tools in the development of integrated marketing communications programs. Included are advertising, sales, sales promotion, direct marketing, and public relations, with domestic and international perspectives.

Credits

3 credits

Prerequisite

A grade of C or better in EC 202 and MKT 311; a grade of C or better in MKT 301 or MGT 300; a grade of C or better in ACC 215 or ACC 140.

Offered

Fall and Spring