MKT 301 Applied Marketing Analytics

Discovers how applied business analytics is used to support business decisions, solve problems and add value to a business. Students will learn the basic concepts, tools and techniques of applied business analytics and data mining, formulate evidence-based decisions and solutions to business problems, and communicate their findings and recommendations in a form of effective business reports and presentations. Emphasis is on building, interpreting, and applying statistical and algebraic linear decision models using Excel and other business software. Due to cross-listing, students who take MGT300 are not eligible to take MKT301.

Credits

3 credits

Cross Listed Courses

MGT 300

Prerequisite

A grade of C or better in IS 135, MATH 136, MKT 206 and sophomore status or higher.

Offered

Fall