MKT 301 Applied Marketing Analytics
Discovers how applied business analytics is used to support business decisions, solve problems and add value to a business. Students will learn the basic concepts, tools and techniques of applied business analytics and data mining, formulate evidence-based decisions and solutions to business problems, and communicate their findings and recommendations in a form of effective business reports and presentations. Emphasis is on building, interpreting, and applying statistical and algebraic linear decision models using Excel and other business software. Due to cross-listing, students who take MGT300 are not eligible to take MKT301.
Cross Listed Courses
MGT 300
Offered
Fall