CM 440 Persuasion Theory

Provides an understanding of persuasion theory and practice from the perspective of both the consumer and producer of persuasion. Students will learn the theories, principles, and strategies of social influence as they apply to everyday contexts. This course provides a comprehensive view of persuasion by analyzing how persuasion operates at both an interpersonal and social level. (Pending review by the Academic Affairs Committee)


3 credits


Under development

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