MGT 424 Entrepreneurial Development

Examines effective marketing strategies and tools that should be used by the entrepreneur. Students will learn the process of idea generation, opportunity analysis and assessment of initial feasibility of new venture concepts developed in response to market demand, technological change and/or social need.

Credits

3 credits

Prerequisite

A grade of C or better in MKT 206, MGT 224, and MKT 330

Offered

Fall or Spring

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