CM 440 Persuasion Theory
Provides a comprehensive analysis of the theory and praxis of persuasion. Students will deconstruct how persuasion is embedded in our communicative interactions, both in its production by persuaders and its consumption by the audiences they seek to persuade. Communication ethics, as a response and responsibility in all persuasive interactions, will be stressed. Students in this course will identify persuasive intent in communication, and evaluate how persuasion impacts our practical decision-making.
Prerequisite
A grade of C or better in
CM 205
Offered
Fall