MKT 336 Integrated Marketing Communication

Examines the social and economic roles, principles, and applications of all forms of promotional tools in the development of integrated marketing communications programs. Included are advertising, sales, sales promotion, direct marketing, and public relations, with domestic and international perspectives.

Credits

3 credits

Prerequisite

A grade of C or better in MKT 206 and MKT 311

Offered

Fall and Spring

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