MKT 320 Social Media Marketing

Examines social media marketing applications and their ability to drive awareness, retention, and brand loyalty for business. Students will focus on social media marketing as it relates to other marketing strategies to assess social media metrics, gain consumer insights, and support specific business/marketing goals. Topic covered include the rules of engagement for social media, zones of social media, online advertising, and reputation management.

Credits

3 credits

Prerequisite

MKT 206 and MKT 208

Offered

Fall and Spring

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