MKT 300 Marketing Management

Examines a quantitative approach for effective marketing decision making. Students will analyze product (goods and services), distribution, price and promotion decisions from a strategic marketing management perspective. Students will use case-oriented techniques to incorporate theories and concepts in the areas of marketing, management, and economics as they relate to the marketing strategy process.

Credits

3 credits

Prerequisite

A "C" or better in MKT 206, MATH 136

Corequisite

EC 202

Offered

Fall and Spring

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