MKT 210 Strategic Marketing Communication

Prepares students to be effective marketing communicators in the increasingly digital environment. The course provides a review of the fundamental skills that constitute the basis for proficient writing in the professional marketing communication environment. Students will develop a framework for the creation of professional written pieces through lectures about the craft of writing for a targeted marketing audience, practice in the writing and revision of specific marketing assignments, and continuous peer and faculty feedback. 

Credits

3 credits

Prerequisite

A grade of C or better in ENG 150/ENG 151 and ENG 152 or in ENG 153

SEE Certification

WI

Offered

Spring

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