MKT 208 E-Marketing

Explores the use of electronic marketing strategies and solutions to expand and enhance traditional marketing programs within firms. Topics covered include search engine marketing, e-mail marketing, e-business models, performance metrics, and the role of internet based strategic planning. Social, ethical, and international aspects of e-marketing are emphasized.

Credits

3 credits

Prerequisite

A "C" or better in MKT 206

Offered

Fall and Spring

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