INBUS 325 International Marketing

Examines the economic, cultural, political, and technological factors that affect the marketing of goods, services, and experiences worldwide. Emphasis is on the problems and decisions involved across and within international borders, and the structure in international markets. Students will gain insight into developing marketing strategies outside the U.S.

Credits

3 credits

Cross Listed Courses

MKT 325

Prerequisite

A grade of C or better in MKT 206

Offered

Fall and Spring

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