Business Communication

School of Design

Department of Business Communication

Department Chair: Chip Rouse, M.Ed, M.A.

Description

The business communication program addresses the need of all businesses for clear, persuasive communication. Students majoring in business communication are prepared for a range of career opportunities or graduate school in communication, management, marketing, writing or design. Graduates are employed in both the public and private sectors and in business and industry.

Traditional business courses along with courses in communication, writing, publication, information technologies, video, photography, and design provide a firm foundation in business and the flexible skills needed to succeed in an increasingly expanding and sophisticated workforce. Study in classrooms and laboratories are enhanced by the practical application of these skills in a required internship. Students learn business principles and functions and develop oral and written presentations using information technologies, video, photography and graphics. They work in teams to plan, solve problems, and produce results in a timely fashion. Through classes and practical experience, students develop research skills, technical proficiency, and the ability to work with other departments or with clients in producing newsletters, composing reports, and creating promotional materials or group presentations. Their skills also include the ability to work in event planning, media, advertising, public relations, publishing, and marketing.

Objectives

Upon completion of the Bachelor of Science in Business Communication, graduates will be able to

  1. Demonstrate communication competency among various publics, through oral and written communication, including speeches, presentations, research, and informal dialogue.
  2. Demonstrate competency in the various forms of business and public writing.
  3. Demonstrate competency in explaining key concepts and practices of business and other organizations through class projects, case studies, and multimedia presentations.
  4. Demonstrate competency in key concepts and principles in the fields of video or photography through the production of a finished portfolio or piece.
  5. Apply principles of publication design and layout by employing both Mac and PC software programs in business applications.
  6. Demonstrate competency in information technology through word processing, spreadsheets, and presentation software.
  7. Complete an internship that satisfies employer and program expectations.

Policies

Students must earn a minimum GPA of 2.00 in the major, and the lowest acceptable grade is a "C" in all major and Stevenson Educational Experience (SEE) courses. No student, regardless of major, will be permitted to advance to the next course without earning a grade of "C" or better in the prerequisite course(s). When a grade below "C" is earned in a major course, the student must repeat that course.

Requirements

The courses listed below are required for completion of the bachelor’s degree in business communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements:

EDCP 100First Year Seminar

0

ACC 215Survey of Accounting

3 credits

CM 101Public Speaking

3 credits

CM 115Interpersonal Communication

3 credits

CM 211Intercultural Communication

3 credits

CM 253/ENG 253Journalism I

3 credits

CM 254/ENG 254Journalism II

3 credits

CM 260Business and Professional Communication

3 credits

CM 290Business Communication Internship Prep

1 credit

CM 390Organizational Communication

3 credits

CM 401Senior Internship

Variable credits

FMI 101Cinema I: Storytelling

3 credits

or

PHOTO 141Basic Digital Photography

3 credits

IS 135MS Office Applications

3 credits

MATH 136Introduction to Statistics

4 credits

MGT 204Principles of Management

3 credits

MKT 206Principles of Marketing

3 credits

VCD 125Fundamentals of Digital Media

3 credits

VCD 270Introduction to Corporate Communication Design

3 credits

Take 4 focused electives (12 credits) from the following courses:

CM 255Small Group Communication

3 credits

CM 265Event Planning and Publicity

3 credits

CM 270New Media Communication

3 credits

CM 275Principles and Practices of Public Relations

3 credits

CM 300Advanced Public Speaking

3 credits

CM 310Conflict Resolution and Negotiation

3 credits

CM 350Junior Internship

Variable credits

CM 380The Advertising Campaign

3 credits

CM 402Special Topics in Communication

3 credits

IS 260Presentation Theory and Application

3 credits

VCD 370The Relationship of Design and Business

3 credits

Six credits from the following courses:

CM 303/ENG 303Feature Writing

3 credits

CM 304/ENG 304Magazine Writing and Publishing

3 credits

CM 305/ENG 305Journalism Practicum

3

CM 314/ENG 314Public Relations Writing

3 credits

CM 323Writing for the Web

3 credits

Three business electives selected from the following subjects:

MGT, MKT, EC, FIN, INBUS or LAW 208.

Suggested Course Sequence

Suggested Course Sequence

Minor in Business Communication

A minor in business communication is not available.

Other Options

BS/MS Option: The BS/MS option is available for students majoring in business communication who wish to combine their bachelor’s coursework with work toward a master’s degree in one of Stevenson’s graduate programs. Students choosing this option may earn their master's degree in as little as one year after their bachelor's degree. Interested students must formally apply for entrance into a BS/MS option in their junior year. Once admitted into this program, students develop an educational plan in consultation with their undergraduate and graduate advisors. A master's degree in Communication Studies is available. For more information on this program, see the School of Graduate and Professional Studies Catalog .

Course Descriptions

See Business Communications Course Descriptions

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