MKT 320 Social Media Marketing

Examines social media marketing applications and their ability to drive awareness, retention, and brand loyalty for business. Students will focus on social media marketing as it relates to other marketing strategies to assess social media metrics, gain consumer insights, and support specific business/marketing goals. Topic covered include the rules of engagement for social media, zones of social media, online advertising, and reputation management.

Credits

3 credits

Prerequisite

A grade of C or better in MKT 208 and MKT 311

Offered

Fall or Spring

Powered by SmartCatalog IQ