Marketing

Brown School of Business and Leadership

Department of Business Administration

Department Chair: Zamira Simkins, Ph.D.

Description

The marketing major is a program of study using the fundamentals of business and the principles of marketing to learn how to effectively compete for customers and clients through a strong presence on traditional and emerging digital communication channels. The degree will provide the graduate with a sophisticated set of strategic skills along with business and marketing acumen needed to identify, engage, and continue relationships with customers using both traditional and digital media. The graduate will be prepared to become a leader in the increasingly shifting marketing environment at the local, regional, and international market levels.

Objectives

Upon completion of the Bachelor of Science in Marketing, graduates will be able to:

  1. Apply the essential elements and theories of marketing to the business environment.
  2. Develop and/or implement professional marketing strategies and programs using professional terminology and techniques.
  3. Interpret the current state and future marketing possibilities as they relate to a specific organization.
  4. Evaluate the significance of global markets and marketing processes in the development and application of media plans.
  5. Assess organizational marketing strategies as an integrated business planning system.

Policies

Students must earn a minimum GPA of 2.50 in the major. The lowest acceptable grade is a "C" in all courses listed in the catalog under "Program Requirements" for the major, including both courses in the major and SEE courses required by the major. No student, regardless of major, will be permitted to advance to the next course without earning a grade of "C" or better in the prerequisite course(s). When a grade below "C" is earned in a major course, the student must repeat that course.

A course may be repeated once without special permission. Marketing majors must apply in writing to the department chair requesting permission to repeat a course for a second time. Those who do not successfully complete a major course with a grade of “C” or better after a third attempt will not be allowed to continue in the marketing program.

Requirements

The courses listed below are required for the completion of the bachelor's degree in marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements:

FYS 100First Year Seminar

1 credit

ACC 140Financial Accounting

3 credits

ACC 141Managerial Accounting

3 credits

EC 201Principles of Macroeconomics

3 credits

EC 202Principles of Microeconomics

3 credits

IS 135MS Office Applications

3 credits

IS 201Management Information Systems

3 credits

IS 320Human-Computer Interaction

3 credits

MATH 136Introduction to Statistics

4 credits

MGT 204Principles of Management

3 credits

MKT 206Principles of Marketing

3 credits

MKT 208E-Marketing

3 credits

MKT 210Strategic Marketing Communication

3 credits

MKT 300Marketing Management

3 credits

MKT 307Market Research

3 credits

MKT 311Consumer Behavior

3 credits

MKT 320Social Media Marketing

3 credits

MKT 325International Marketing

3 credits

MKT 336Integrated Marketing Communication

3 credits

MKT 417Senior Business Internship

3 credits

MKT 430Marketing Capstone Seminar

3 credits

Nine credits (three courses) from the following list.

Select 9 credits (three courses) from the following list. GDES 125, GDES 208, GDES 270, GDES 308, IAD 380, IAD 381, INBUS 201, INBUS 315/MGT 315, INBUS 430, MGT 224, MGT 235, MKT 315, MKT 316, MKT 330, and MKT 410,

Suggested Course Sequence

Suggested Course Sequence 2018-19 Marketing

Minor in Marketing

A minor in marketing is available. Business Administration majors may minor in marketing but may only use two marketing courses from the major requirements for Business Administration to count toward the minor. Please see an academic advisor for more information. General guidelines regarding minors may be found in the Minors section of the catalog.

Course Descriptions

See Marketing Course Descriptions

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