MKT 410 Strategic Marketing Cases

Develops the student's ability to identify, analyze, and resolve marketing problems using the case analysis method. Topics include target market selection, new product introduction, use of research, branding and promotion activity, and financial implications of alternatives under consideration.

Credits

3 credits

Prerequisite

A grade of C or better in MKT 206 plus one additional MKT course

Offered

Fall or Spring

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