MKT 316 Principles of Negotiation and Sales

Examines the concepts, applications, and interrelationships involved in the process of negotiation. The course will also examine the wide range of negotiations in contemporary life and the evolution of the role of sales to that of technical problem-solving and advising. The issue of ethics and ethical behavior in negotiation and sales will be a perspective in all discussions.

Credits

3 credits

Prerequisite

A grade of C or better in MGT 204 and MKT 206

Offered

Fall and Spring

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